MSC Cruises has announced the introduction of a new onboard property management system, which links its shore operations to the entire fleet of ships.
According to a press release, the new system will help improve internal efficiency, personalize customer services and digitize information for the crew.
The new customer-centric and digitized system delivers benefits through increased flexibility and automation with a cloud-based platform that allows for global configuration across the entire MSC Cruises fleet and across a range of different departments.
Cloud-based software developed by Hamburg-based Otalio was used for the first time aboard MSC Virtuosa, the first deep-sea cruise ship in 15 months to sail in UK waters for its first UK season which began in May.
The modern architecture of the real estate management system offers scalability and flexibility, so that many administrative tasks can be carried out by teams ashore to provide new opportunities for fleet management.
The onboard crew can centralize all customer information in one place, such as shopping preferences, complaint tracking and Voyagers Club membership status, MSC said. The crew will also benefit from real-time updates ashore, as well as options to digitize processes such as housekeeping schedules and menu pricing.
“This promises to be a win-win scenario in which Otalio technology will improve the overall customer experience and make life easier for our crew on board. Preparing Otalio for the launch of our fleet was a colossal undertaking and involved a dedicated team of 500 people on board and ashore, the largest collaboration ever at MSC Cruises. The end result was worth it and truly represents change management at its best,” said Daniele Buonaiuto, Chief Information Officer of MSC Cruises.
Otalio chief executive Tony Heuer said bringing its latest product into service is a “dream come true”.
“(N)we couldn’t be more excited to see it live. It is a great achievement for the entire Otalio team to develop an on-board solution that covers all aspects related to guest and crew management, adapted to support large contemporary cruise ships, as well as small luxury ships. Thanks to our system’s state-of-the-art architecture, structured around the unique complexity of a cruise ship environment, many administrative tasks can now be performed by shore-based teams, providing new opportunities in fleet management. “, did he declare.
“We would like to thank the MSC Cruises team for their trust and cooperation over the past two and a half years of intense effort. All of this would not have been possible without the commitment and support of their entire organization, on land and on board,” he added.